Accessibility Statement

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Our commitment

We believe that everyone should be able to browse, shop, and interact with our online store with ease, regardless of ability, device, or the assistive technology they use. Digital accessibility is an ongoing commitment for us, not a one-time project: as we add new features and content, we work to ensure they meet the same standards of usability for all visitors.

Conformance status

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. These guidelines, published by the World Wide Web Consortium (W3C), explain how to make web content more accessible to people with a wide range of disabilities and more usable for everyone. Conformance with these guidelines helps ensure that our content is perceivable, operable, understandable, and robust. We treat this statement as a living document and continually review and improve the website to raise its level of accessibility.

Accessibility measures we take

To support an accessible shopping experience, we have implemented a number of measures across the site, including:

  • Meaningful alternative text for images — so that product photos and visual content can be understood through screen readers and other assistive technology.
  • Sufficient colour contrast and scalable text — so that text remains legible for users with low vision and can be resized without losing functionality.
  • Keyboard operability — so that the site can be navigated and used without relying on a mouse or touch input.
  • Clear structure and plain language — so that pages are organised logically with descriptive headings, making content easier to follow and navigate.

Compatibility with assistive technologies

Our website is built with standard, semantic HTML and is designed to work with commonly used browsers and assistive technologies, such as screen readers and browser-based accessibility tools. We recognise that no website can guarantee perfect compatibility with every device, browser, or assistive technology combination, and we welcome feedback if you experience any difficulties.

Known limitations and ongoing work

Despite our best efforts, some parts of our store may not yet be fully accessible. This can result from third-party content, legacy elements, or areas we have not yet identified. We are actively working to locate and address any such barriers as part of our continuous improvement process, and we welcome reports from our customers to help us prioritise this work.

Reporting accessibility issues

If you encounter any barriers while using our store, or if you need content provided in an alternative accessible format, please let us know. We take accessibility feedback seriously and will work to resolve reported issues promptly.

You can reach us by:

When contacting us, it is helpful to include the web address (URL) of the page you were trying to access and a description of the problem, so that we can investigate and address it as efficiently as possible.